Strategy
Market research
Competitor analysis
Positioning
Product strategy
Marketing messaging
Marketing
Marketing plans
Content marketing
Website & video production
Online lead generation
Trade shows, advertising
Business Plans
Concept evaluation
Business model analysis
Market research
Strategy development
Authoring & production
Management Experience
Company Exits

Director of Marketing

Navajo Systems (acquired by Salesforce.com, 2011)

Developer of innovative solutions for SaaS application data security

Director of Marketing

Zoomix (acquired by Microsoft, 2008)

Developer of enterprise data quality and master data management solutions

Director of Internal Operations

DealTime (acquired by eBay, 2005)

Multinational comparison-shopping dot-com

Director of Marketing and Product Strategy

Zactus

Entertainment industry dot-com startup

Chief Investment Analyst

KenTech Ventures

High-tech investor/incubator

Vice President of Marketing

Better On-line Solutions (went public on NASDAQ, 1996)

Data communications hardware and software

General Manager

OppoSite Software

Website management software

Client List
Technology Clients

Advanced Data Systems Corp

Developer and marketer of medical pactice management software systems

AE Squared

Control, security and regulatory compliance for Android tablets in the enterprise.

Axis Mobile

Developer and marketer of mobile communication applications

Columbus Nova Technology Group

Technology development and licensing operation

Commwell

Developer of telemedicine technologies for next-generation home health-care solutions

Funtactix

Developer of immersive MMO games combined with social networking

GigaSpaces

Leading provider of grid computing solutions to the financial services industry

HCP Project Management Consulting

Optimization of complex project schedules

Leadspace

A platform for B2B sales prospecting, lead pipeline prioritization, and sales intelligence

Lemur Networks

Developer of business support systems for delivery of real-time IP services

Micro-Office Systems

Database conversions and interfaces for medical software systems

Mobius

Advanced customer analytics and marketing action optimization platform

netForensics

Developer of enterprise IT security information management (SIM) solutions

Oberon

ERP systems for the construction industry

Oleh Technologies

High-volume, whitelisted email sending services

Realitech

Live video streaming to the Web and 3G cellular netowrks

Shina Systems

Developer of advanced medical image visualization and management systems

SiSense

Developer of cutting-edge business intelligence software

Viola Networks

Developer of software for large-scale network diagnosis and management

Zettapoint (acquired by EMC)

Developer of software for optimizing multi-terabyte-size databases
Non-Technology Clients

ASICC-MED

Provider of personnel, services and products to the healthcare industry

David Bellin Travel Systems

Licensed tour guides and travel planning services

FFI Corporation

Producer and wholesaler of industrial food ingredients

Intelligent Texture

Design and production of advanced therapeutic socks

MyWay

Professional coaching and workshops for start-up entrepreneurs

Ostrove Associates

Bio-pharmaceutical regulatory compliance consultancy

Swissa Construction

Construction and property management company

Shaarei Chen

Religious seminary for young women

Vargus

Manufacturer of industrial milling, turning and deburring tools

ZAG (wholly-owned subsidiary of Stanley Black & Decker)

Manufacturer and marketer of tool and hardware storage products
Client and Employer Testimonials

Joel worked with us to create our marketing positioning and messaging and translate it into a professional and effective new website for the company. He completed that initial project efficiently (under plenty of pressure) and to our complete satisfaction. Afterwards, we retained him to help us in other areas, including Web marketing and lead generation campaigns. Joel brings to the table extensive experience in a wide range of marketing areas relevant to a high-tech startup. He is a sharp guy, works quickly and delivers high-quality work, with much attention to detail. I would be happy to serve as a reference. 

– Elad Israeli, CEO, SiSense

For the past two and a half years, Joel Rosenstein has served on Zoomix's management team as Director of Marketing. Joel's expertise has proved itself across the board, including areas such as research, strategy, positioning, message development, production of marketing communications materials, lead generation, sales support, investor relations support, trade show execution, etc. His thorough understanding of all matters relating to the creation and management of first-rate business websites, along with his expert SEO campaign management, was a significant factor in bringing us some of our most important accounts. Joel is also very capable in the formulation and production of business plans and investor materials, a hard-to-find skill set which contributed a lot to the company. Joel's work consistently exhibits high productivity, quality, creativity and reliability -- allowing him to fulfill all of management's expectations for its marketing department even while he was only employed at 60% of a full-time position. I can confidently recommend Joel as a first-rate marketing executive, and would be happy to serve as a reference for any future potential employer. 

– Amir Biran, CEO, Zoomix

I retained Joel as a consultant for an early-stage technology start-up to help us get our marketing communications off the ground. He grasped the material rapidly and was able to quickly write and produce quality marcom materials and a terrific website. I would recommend Joel as a bright, no-nonsense, focused professional in the marketing field. 

– Dan Gross, CEO, Navajo Systems

Joel has noteworthy skill in quickly grasping complex technological issues, analyzing their relevance and implications and then communicating them clearly in both internal strategy documents and external marketing documents. He is also a very competent project manager, combining speed, reliability and great attention to detail. Our startup has benefited much from having Joel on the team. 

– David Movshovitz, CTO, Navajo Systems

Joel worked closely with us over a period of months to help us craft our marketing positioning and messaging for entry into a new market. He also created an entirely new set of marketing materials for us, including a fantastic new website. He is now working with us to generate leads using both online and offline channels. We have been very pleased with the quality and professionalism of Joel's work and would be happy to recommend him to other companies in need of top-notch marketing consulting. 

– Amir Levanon, CEO, HCP Project Management Consulting

Thank you for your absolutely fantastic work. There are only a few persons I enjoyed working with and was impressed with their professional approach - I can proudly say you are among the top! I expect to work with you again, and I will be happy to recommend you to others. 

– Dogan Ibrahimzade, VP Marketing & Sales, Intelligent Texture GmbH

It was great working with Joel Rosenstein during the year he spent with Zettapoint. Joel created the company's initial marketing materials, and helped made us look good on the Web, at trade shows and with clients. He also played an important role in developing our marketing strategy. I would describe Joel as highly professional, committed, hard working and knowledgeable. Highly recommended.. 

– Shay Armon, Vice President of Sales, Zettapoint

We are grateful to have Joel's services at our disposal. His reliability, professionalism, and attention to detail are second to none. We have developed tremendous respect for his skills and insights. We would not hesitate to recommend Joel as a valuable marketing resource. 

– Marc Klar, Vice President of Marketing, ADS Corporation

I retained Joel's services to develop the Web-based marketing strategy for my new business, to ensure the site content reflects my value proposition and to guide the usability and functionality aspects of the site's development. His sharp eye for quality helped me reach the high-quality site I was aiming to achieve. It was a pleasure having a professional marketer like Joel involved in this project, and I highly recommend him to others. 

– Halit Lichtenson, Founder, MyWay

Joel brings with him a comprehensive understanding of marketing strategy. He is able to quickly and thoroughly grasp the business environment and its marketing demands and step up to the challenge preparing a concrete marketing plan. This plan will then be executed and delivered by Joel very efficiently with no compromises on time or quality. 

– Amir Biran, CEO, Viola Networks

Joel Rosenstein has been serving as our Webmaster for almost two years now. In addition to managing the daily content management and technical aspects of our corporate website, Joel has been a primary player in two major site redesign projects. It is a pleasure working with Joel who is a first-rate outsourced service provider and excellent communicator. He is extremely responsive, reliable and professional, providing constructive input and suggestions beyond the call of duty. Highly recommended. 

– Jeremy Nazarian, Director of Marketing, netForensics

You are awesome! Thank you for all the diligence and professionalism. I couldn't have asked for a stronger 'extended' team. 

– Maria Di Marco, Director of Marketing, netForensics

Joel is bright, full of initiative, and was dedicated to his job. He demonstrated a wide range of skills, including analytical thinking, good communication and technology savvy. 

– David Epstein, Chief Strategy Officer and SVP Corporate Development, DealTime

During the few months that Joel Rosenstein worked for me, I was impressed with the variety of areas in which he was comfortable and productive. His understanding of business strategy, marketing and technological issues allows him to synergize between the goals of these different functions and to communicate his vision clearly to the various departments in the organization. His passion and enthusiasm are quickly evident, and I believe that most would benefit from having his energy and intellect on their team. 

– Peter Corbett, CEO, Zactus

Joel played a critical role in the development of KenTech. Joel's professionalism was always appreciated to the highest extent possible by the entrepreneurs who approached KenTech for assistance, Moreover, Joel received great appreciation from all the members of KenTech's board of directors, among them the most prominent of Israeli business people. 

– Amir Keren, CEO, KenTech Ventures

In his job as Assistant Marketing Director at BOS, Joel demonstrated competent skills in his marketing communications and product management roles. After more than three years of exceptional performance in this job, Joel was given the responsibility of establishing and managing a new division within BOS to develop and market a line of Internet software tools. Joel was later promoted to the position of VP Marketing of BOS while continuing to manage the Internet software division. 

– Israel Gal, CEO, Better On-line Solutions